top of page

Social Media Campaigns

Organic Social

Grizzly

Crafting a distinct brand narrative that set this D2C client apart from the competition, I fostered significant social media growth through ongoing content strategy and execution, leading a team in monthly content planning and development. 

​

​Results (YOY):

  • 75% increase in reach 

  • 295% increase in engagement

  • 2x increase in web traffic from organic social

  • 10x increase in revenue from organic social

Tiffin Motorhomes

For this luxury RV retailer, I led ongoing social media efforts which effectively cultivated and sustained a highly engaged audience.

 

Results:

  • Concepted and executed 2nd most-liked post on Instagram to date

  • Grew Instagram following by 5% within 2 months

  • Averaged 300 engagements and 6,000 reach per post on Instagram

reVive Light Therapy™ 

Throughout my time managing reVive Light Therapy™'s social media channels, I unified content initiatives to educate and inspire users alongside product promotion, resulting in amplified engagement and brand visibility. 

​

​Results:

  • 44% increase in engagement on Instagram

  • 12% increase in reach on Instagram

  • Curated and executed brand's most-liked TikTok in 2024 calendar year 

Influencers

Ascend Federal Credit Union

How does a financial brand make banking fun? 

I led a team in implementing strategic influencer partnerships to create content to run on the brand’s newly established TikTok channel, targeting millennials in the brand’s designated market area. 

​

Results:

  • 7.8M impressions

  • 12K clicks to the landing page 

  • 10K likes and 165 shares

  • 700+ new followers on a platform where Ascend previously had no presence

Alabama Natural Gas Association (ANGA)

Alabama Natural Gas Association tasked us with bringing awareness to a younger audience about the benefits of choosing natural gas for your home. I spearheaded our influencer partnerships, collaborating with home decor, home improvement, and home DIY influencers in Alabama to reach millennials in the state that were first or second time homebuyers or looking to renovate their home.

​

Results:

  • Over 155K reached throughout the state 

  • 6K Engagements

  • 20% of web traffic came from influencer efforts

© 2024 by Polly Gartrell

bottom of page